No matter what your brand is selling, there’s no marketing tactic that has a reach anywhere close to social media. Daily active users make up a whopping 48% of the world’s population, and the average time spent on social media is around 2.5 hours each day. If your brand is hoping to make a splash online, social media can help you get the word out fast!
Of course, this means that you can’t hire just anyone to manage your social accounts. To compete in today’s crowded digital marketplace, only a social media marketing expert will do. But how do you make sure you’re hiring the right one?
If you’re anxious about putting your social accounts into the right hands, don’t sweat: here are some quick tips to help you partner with the perfect expert.
Check Their Area of Expertise
Social media marketing is a pretty big field, so it pays to make sure that whoever you hire knows the best tactics for your chosen platforms and strategies. Whether you’re hoping to make it big on Twitter or cultivate a dedicated Pinterest following, finding someone who understands the unique approach for your audience and niche can work wonders.
In addition, you may want to work with someone who specializes in other fields like advertising as well as marketing. After all, you’ll need someone who can make Instagram ads important for business, and the same is true of platforms like Facebook. Additional fields to consider include customer service, analytics, and writing.
If your brand works within a highly specialized niche—such as the legal or real estate industries—it can also help to find a candidate with experience in those industries as well.
Look for Someone With Experience
Whether you’re hiring an entire social media marketing firm or a single freelancer, make sure they have the experience needed for the job.
How long have they worked in this type of marketing? Are they familiar with overcoming the typical challenges? What kinds of analysis and metric-tracking are they comfortable with?
Ask to See Reviews, References, and Their Portfolio
While a quick interview can give you plenty of insight about a candidate or company, you’ll want to see their results for yourself.
To do this, look for any reviews or testimonials, which are common if you’re partnering with a social media marketing company. When you’re considering an individual, asking for past references is a good tactic instead.
In either case, it’s also a good idea to look through their portfolio for firsthand examples of what they can do. This can also help you understand their process and the types of results you can expect with your brand.
Find Your Social Media Marketing Expert Today
Whether you’re hoping to partner with a large organization or a single social media marketing expert, the tips above can help. In the fast-paced world of modern social media, bringing the right person to your team can make a huge difference, so do your due diligence to make sure they’re a good fit for you and your brand!
Looking for more of the crucial business tips you need to know? To make the most of your brand—both online and offline—be sure to check out our other helpful guides.