Did you know that, as of April 2022, YouTube has 38 million active YouTube channels? YouTube is the second most popular platform for influencer marketing.
Are you thinking about starting a YouTube channel, but don’t know how to market it to get new viewers and subscribers? Keep reading for some solid marketing tips that should get your YouTube channel on the path to success fast.
Table of Contents
1. Use All Your Social Media Channels in Tandem
Don’t get overly focused on growing your YouTube channel and forget about all your other social media marketing efforts. Remember to post all your content across all your social media channels to get viewers or subscribers from a wide variety of audiences.
2. Post High-Quality Content Consistently
YouTube will suggest your videos to viewers if it considers your content to be of high quality and useful to viewers. That’s why your marketing plan must include creating content that matters to your target audience. Use a high-end microphone for good audio and a great hi-def camera to ensure your picture quality is exceptional.
3. Ask Your Viewers To Subscribe and Follow
Most folks are happy to subscribe and follow your channel, but you have to gently guide them to do so. Otherwise, they will just watch your videos whenever they come upon them randomly. Have a bit at the end of each of your videos requesting viewers to like your video and hit that subscribe button.
4. Hold Contests or Giveaways To Boost Viewership
Don’t forget to use traditional marketing tactics like contests, giveaways, and surveys to increase views and boost your channel. You can also do collaborations with other YouTubers to do the same.
5. Don’t Forget About YouTube SEO
Similar to Google rankings, YouTube cares about SEO as well. Use a good quality keyword for your video title, add close captioning whenever possible, and do keyword rank checks to do videos on subjects that your target audience cares about.
6. Track Your YouTube Stats To See the Trends
Do you know how your YouTube channel ranks in relation to all your competitors? Do you know if you are using the right keywords when compared to other YouTubers in your field? Check out this article for more information on how to use YouTube stats right.
How Many of These Marketing Tips Are You Going To Use?
Don’t get overwhelmed by all the things you need to add to your YouTube marketing plan. All the marketing tips mentioned above can be applied to your channel bit by bit. This way you can boost your viewership and grow your subscriber count in a manageable fashion.
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