Social media has quickly become an important marketing channel for businesses to engage with their customers and grow their brand. Studies show that social media drives buying decisions of 34% of shoppers. Find how can social media help you increase your retail business.
With an increasing number of new users on platforms such as Facebook, Pinterest, Snapchat, YouTube, Twitter, and Instagram, customers prefer exploring and learning about brands that match their expectations. Ergo, it is imperative to develop a solid social media marketing strategy to increase visibility in the cut-throat market and generate higher sales.
Even though social media is easy to navigate and utilise for marketing and sales, you need to employ unique strategies to stay ahead in the game. Take a look at some tips and tricks of social media marketing discussed below to pump sales and increase your retail business.
Social media influencers are not ambassadors or advocates for any specific brand. They simply have the power to encourage their followers/subscribers to buy products by recommending them on digital platforms, giving these brands a unique advantage over their competitors. Hence, identifying your target audience and connecting with influencers who share content related to your type of product or service can draw in more customers and boost sales.
Distribute valuable content
Developing top-quality textual and visual content to increase your retail business website and other social media accounts can propel online traffic and drive the success of your product or service. You can create short promotional videos to showcase a new product. This way, customers will look forward to new launches and seek to learn about your brand. Accompanied with written content, visual marketing will create a good impression of your product and thoroughly engage your audience.
Social media advertising
Another hyper-direct way of quickly reaching a new, targeted audience is to advertise your business on social media. This marketing strategy costs a substantial amount of money, and it need not burn a hole in your pocket if you apply for a small business loan to fund your marketing operations.
Social media advertising will ensure that new customers notice your brand and remind existing customers to make a purchase. Additionally, by advertising on various platforms, you can tabulate which one receives the most attention and drive your marketing campaign in that direction.
Share user-supplied content
Customers tend to read reviews about a product before they go through with the purchase. Positive reviews indicate that the brand is trustworthy and worth buying from. Therefore, it is important to share user-generated content to develop an honest and transparent relationship with your consumers.
You can encourage satisfied customers to share photos or reviews online. You can re-share these reviews on your own social media profiles and add credibility to your brand wherever there are potential customers.
Even with these compelling strategies in hand, it can be tricky to make adequate investments in social media marketing. You can ease your financial burden by opting for business finance at affordable business loan interest rates and repay in small monthly instalments.
Before applying, check your business loan eligibility online and get the funds to kick start your marketing campaign today!