Marketing is an ever-changing landscape, with new platforms and trends appearing constantly. If you’re a marketing professional looking for the best ways to promote your client, this blog post is for you. Here are four tips for marketing a client’s business.
Look at your existing content
Marketing involves a lot of online content creation, but one way to market effectively and time-efficiently is to use your old content. For example, looking at engagement and statistics for the type of content you’ve already posted will help you figure out what customers of the brand have enjoyed the most. This allows you to focus on that kind of post in the future. Old content can also be republished either once edited or reformatted, for example you can update old blog posts with new data, repost Instagram graphics that were posted a while ago, or turn previous content into a new format. A blog post can become an infographic on social media, and vice versa.
Invest in SEO
Search Engine Optimization is key to digital marketing today. It’s how a lot people are actually going to find your client and their products. SEO involves the usage of frequently searched for words and phrases on a website to ensure that people who search for similar products will find the website. It also helps a site rank highly among the different search results. It’s advisable to save time and get efficient SEO by partnering with an SEO specialist to take care of that side of things. You won’t have to learn an entirely new field or spend money on expensive advertising. It’s also a very low-effort way of marketing. Once a website has been optimized for search engines, it’ll keep getting traffic.
People trust their friends more than they trust ads, so take advantage of that. Nurturing communities of brand advocates is a great way of getting the word out there with credibility and relative ease. Do this by giving people an incentive to market your client for you. Methods of doing this includes using hashtags, online campaigns, starting online communities or offering rewards for referrals, such as discounts or freebies. Engaging with the client’s customer on social media is a great way of increasing their trust in you and getting ideas for suitable campaigns. Look at what they’re talking about and consider how you can take advantage of that.
Make the brand memorable
Brand image is an important aspect of marketing, so take the time to tell stories and create campaigns that people will remember. The brand will need a personality and a style that runs through all the marketing. You can use taglines and statistics to create heartfelt, funny or interesting campaigns that people will remember. A great example of this is Snickers iconic “You’re not you when you’re hungry” commercials, which almost anyone will recognize. Use humor or emotions to create a reaction in your audience and utilize it in whichever mediums you market the brand.
Keeping your client happy with effective marketing requires creativity and trying new things. Try these things and see what works for their brand.